Modernism, Inc.: The Eliot Noyes Design Story

Mid-century architect and designer Eliot Noyes built the design programs for some of America’s most powerful postwar corporations. The film weaves Noyes’ story with the broader context of corporate America’s embrace of Modernism during the period of postwar economic expansion and culminates in the backlash against Noyes and his generation during the counter-cultural upheaval of the Vietnam era. The life and work of Eliot Noyes is a vehicle to explore the intersection of postwar business, technology and design — a story that continues to resonate in the contemporary context. (First Run Features)